To: SamBoad


Thank you for a Decade of amazing memories with you all. Cheers 🥂 to more |


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Happy New Month 🫂

8 types of social proof: how to win the trust of the target audience

When we see a line of customers waiting for a meal at a restaurant, or a photo of a celebrity drinking a particular brand of coffee, we want to try it too.

Here's how social proof works: 83% of consumers say recommendations increase the likelihood of buying a product or service. You can get your audience's trust by:

✨ Expert's stamp of approval. Expert social proof is when an industry thought leader or influencer approves of your product. This could take the form of blogging, posting on social media, or being quoted or photographed as a product user.

✨ Celebrity endorsement. Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. This form of social proof is especially meaningful if the endorsement is unpaid.

✨ User testimonials. It's a vote of confidence in the product's value. All kinds of testimonials create positive feedback from actual users: a customer review on the business's website, a review on a third-party website, a star-based rating, or a full-blown case study.

✨ Business credentials. Businesses can promote credentials like how many customers it has, what well-known businesses are their customers, or the awards it has received. Solopreneurs might even use their education as a credential their customers should care about.

✨ Earned media. If the press has published any positive reporting about your brand, this earned media is a great way to build brand awareness, backlinks to your website, and social proof that your business is worth paying attention to.

✨ Social media shares. No business should undervalue the influence social media posts about your brand can have on potential customers. Enough positive shares of your content on social networks can be all the proof one needs to invest in your product or service.

✨ "Wisdom of the crowds". This social proof appeals to our sense of Fear of Missing Out (FOMO): when lots of people are using or buying a product, others want to follow suit.

✨ "Wisdom of your friends". This social proof refers to the phenomenon described previously: the recommendations from people we know and trust carry far more weight than other types of promotions or advertising.

❓ What type of social proof do you trust the most and why? Learn more on

The first 3 videos your small business should make

If you’re a small business owner, putting together a video marketing strategy can seem pretty daunting. Here are three of the best, most impactful videos you can create to kick off your video strategy:

🎞 Product explainer videos. It’s a great way to help new and potential clients get a feel for your product and understand why it’s a great fit for their needs.

While making product explainer videos, it’s easy to focus on showing off your product’s features. But what you really need to do is hone in on the problem your product solves for your audience.

You can showcase these videos on a feature overview page, about page, paid landing pages, or your homepage. And if they does a good job converting viewers into customers, you could also use them as an asset in marketing campaigns.

🎞 Webinars. Short for a web-based seminar, a webinar is an interactive event hosted online that can cover an infinite number of topics. You could introduce your latest product, interview an expert in your field, or teach your audience about a topic you’re passionate about.

Since this is a live event, you need extra preparation. Make sure your presenters have a computer with a strong internet connection, and built-in or external microphones and webcams. Choose the platform that supports the number of speakers and attendees you’ll have.

🎞 ‘Frequently Asked Question’ videos. Every hour of your FAQ video watched is an hour your team has saved not having to answer the same question over and over again.

Chat with members of your customer-facing teams to learn what questions they’re being asked the most. When you’ve nailed down a question that could easily be answered with a video, start outlining what you want to say.

Provide visual aids whenever possible to help illustrate your answers. A good way to do this is to use screencasts or B-roll footage.

Celebrating a Decade(10 years) of assisting Brands and Individuals with their Businesses and Digital Marketing

, maintaining your vision..

Click on for more

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5 common mistakes by first-time startup founders

There is no business without mistakes. Especially if this is your first attempt. You feel free to make decisions, but you don't have enough experience yet not to fail.

Undoubtedly, learning from your mistakes is effective. But you can try to prevent them by studying the experience of your colleagues. Here are the most common ones:

🤦‍♂️ Hiring full-time employees before product-market-fit. Getting to product-market-fit is the only thing that matters in the early years of your company. Simply put, do you have something that people really love.

Until this point, you will be frantically trying many ideas, sometimes weekly. During this time anyone other than a co-founder will soon get frustrated by the changes of direction and eventually wonder if the compensation they are giving up on elsewhere is worth it.

🤦‍♂️ Deprioritizing offshore talent. Saving money is crucial in the early days. The biggest expense is labor and given the quality of talent around the world, and tools to collaborate with them, hiring offshore is the best way to save money early on.

Try looking for employees from lower-affluence countries or regions rather than from world centers and big cities. So you can pay less and get the same results.

🤦‍♂️ Holding on to the first idea far too long. Your first idea is very likely going to fail. This may seem like a gross generalization, especially since you probably just quit a job to launch your startup based on an idea you think is very good.

But success with startups usually comes from insights that no one else has. And they are seldom found in a survey but rather learned through failure. So the key to success is to iterate fast through ideas and get those insights quickly.

🤦‍♂️ Building a bigger MVP than necessary. Most founders have a grand vision for the solution to a thorny problem. They could create a complete product before finding out people wouldn’t use it.

Developing a mobile app or website needs a lot of resources. Just getting reliable login/ authentication, having useful onboarding, ensuring a responsive layout, etc takes a ton of time and you haven’t even got a feature yet.

Instead, conduct at least a fake-door test: make a landing page with no-code tools, describe your offer, and run ads on it. The number of clicks will show you if it makes sense to work on the idea further.

🤦‍♂️ Not having a marketing co-founder. The number one thing investors look for in a startup is a high growth, typically 10% month-over-month or more. That’s because it’s an easy signal for product-market-fit and a business that scales.

But getting to high growth is very difficult and requires constant experimentation with new marketing channels and strategies. A marketing co-founder is essential so that he/ she focuses on growth every day and is not distracted by other things.

❓ What mistakes did you make? Learn more on

How to set a reasonable salary for yourself if you are a business owner 🤔

Unlike in a traditional work environment, as an entrepreneur you’re both the salary-giver and the salary-receiver. How much you put into owner’s compensation is up to you, and this decision will invariably impact the amount of money left to reinvest in your business.

That’s why figuring out your personal finances is a part of the process you can’t skip. Knowing how much you need to live on means you won't have to allocate more than required. Here are some ways you can calculate what your lifestyle really costs:

📱 Use a budgeting app. Start using a budgeting app like Mint or YNAB. By connecting them to your bank accounts and credit cards, you can easily start to see how much you really spend on different things.

👀 Watch your accounts. The best way to get a sense of your spending patterns is to actually look at them. Review your last few months of bank statements. Write out a monthly spending plan that makes sense. You might be up for radical changes, like cutting all spending on restaurants, but if not, be honest with yourself and set a plan you can stick to.

🤑 Account for the unusual. Don’t forget to account for things like irregular expenses (annual payments, etc.) and emergencies, too. Most financial pros will advise that as an entrepreneur, you should have three to six months' salary saved in an emergency fund just in case.

Once you know how much you need to spend in a month to maintain the lifestyle you want, that number can inform the salary you pay yourself.

All of your financial decisions come down to prioritizing, and we're not here to set your priorities. Once you have a full understanding of your personal and business finances, you’ll be able to make more informed decisions about how you want to use your money to achieve your goals.

❓ How do you figure out how much to pay yourself? What's your financial strategy? Do you reinvest profits or take them out to spend? Learn more on

Will be on Abigail Sena Sosu’s “The Beautiful Game” on Metro TV Ghana at 6PM today to discuss about Digital Marketing in Women’s Football in Ghana. It will be Live on DSTV(Channel 277) & GoTV(Channel170)

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Why you shouldn’t wait for an amazing startup idea

Many people mistakenly think they will recognize their startup idea as “amazing” as soon as they find the right one. However, the reality is that most ideas only seem amazing in retrospect after a company has already become successful.

For example, imagine you talked to Mark Zuckerberg back in 2004 when he was building Facebook, and he told you about his idea for a social network for university students.

You might think the idea sounded cool and useful for students, but there’s no way you would have predicted how ingrained in our society Facebook would become.

The point is that startups change over time, and your future product or service might look completely different from your idea right now.

It turns out that just sitting down and trying to brainstorm an award-winning startup idea out of nowhere is not the best option. Instead, you can use frameworks to come up with ideas systematically.

❓ What ways of finding business ideas do you know? What criteria should they be based on? Read more on to come up with an idea but start from somewhere and nurture it